How successful businesses create more leads through educational email courses.

What might trigger someone to realize they need a solution like yours? When prospects don’t understand their problems, they never reach for solutions.

Automated email sequences that educate and convert.
Customized to your industry and audience.
Build once, sell forever.

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The Cost of Silence.

Your competitors aren’t necessarily writing better content. They’re just better at turning readers into relationships.

Why is it that some businesses can capture more leads without a large fan base? Is it because of their product? Maybe. But not always the case.

This is what most businesses do:

1. Create a bunch of content waiting for organic traffic.
Maybe run ads to a landing page.
1. Use a ‘best practice’ digital lead magnet (like a gated case study behind an email form).
1. Watch and hope for people to sign up.
1. Then watch the hope die after the numbers fail to live up to expectations.

The real cost wasn't just in dollars or hours.

It was in all the relationships never built. The trust never established. The expertise never showcased. The sales conversations never started.

The Hidden Opportunity Most Miss

Your best content is trapped.

Buried under everyone’s endless digital noise.

Forgotten after a single visit to your webpage.

Why this happens

Businesses fail to take into account people’s awareness levels. They don’t see others perspective nor write for them at their level of understanding.

The Hidden Cost of Your “Request a demo” button

You must understand that people do not care about the solution unless they understand the problem. What a demo request signals is saying you know enough about this topic of ours so just schedule time with us.

But that’s premature for problem unaware or problem aware individuals. They seek to learn more.

When someone visits your webpage and all they see is:

Request a demo
Subscribe to newsletter
Enter your email for a case study (which no one reads)
Immediate popup modal, 2 secs after landing

They leave. Likely forever gone to never revisit you again.

The Transformation Process

Instead of being passed on. Instead of seeing your conversion numbers decrease each time a visit to your webpage.

Your signups are flowing. Your calendar is booked. And your are capturing first party data from your email.

Without effective lead magnet

Slow growth

With a educational email course

Scalable channel, strong messaging, high-converting funnel, First party data

Every day, valuable prospects visit your site. They’re searching for answers and ready to learn. But they need more than a one-time content dump. They need a guide and more than one touchpoint.

Why This Works (When Everything Else Failed)

Educational emails courses (or EECS) create conversations. They build relationships through trust over days, not seconds.

Progressive Sustained Engagement

EECs engage leads gradually, providing information in digestible chunks over several days, which can be more effective than the one-time engagement offered by eBooks or PDFs.

Interactive and Personalized Content

Engaging and personalized compared to static content like eBooks or generic newsletters. You can even include gifs each day to show your personality and better establish your brand.

Better Lead Qualification

Through EECs, you can gauge the interest level of leads based on their engagement with the course. You'll also be able to segment your list based on which EECs they opt in for.

Versatility in Marketing Strategies

EECs can be effectively used at different stages of the marketing funnel, whereas eBooks, newsletters, and demos are often limited to specific stages like awareness or consideration.

Building Expertise and Trust

By providing valuable information over several days, EECs establish your expertise and build trust, which can be more impactful than the brief interaction of a free demo or discount offer.

Warning: You’ll hate CopyLucky if…

You’d rather use eBooks and PDFs.

Nobody has time for it. Maybe it gets opened up several times for quick glances.

You think your email is a good trade behind a gated case study.

You have no idea how boring this is. Oh and it's 5 fields to complete before you show me how great you are? Ctrl + W right now.

You enjoy needlessly wasting time on “jumping on a quick call”.

We don't force you to talk to us. But we do write more about educational email courses in the field in our blog.

You’re desperate for approval first through inbound traffic only.

More posts. More keywords. More noise. Or you can build once, sell forever.

Priced for small businesses.

No commitments. No hidden surprises.

CopyLucky Standard

Educational email course to be used in any stage of your marketing funnel.

$2,000 USD / per course

Get started

Here’s what’s included

A partnership in continuous lead generation.
Individuals educated about your offer and ready for the next steps.
A hands-free system where leads come to you ready to know more.
A landing page where the educational email course will reside.
Configuration of the sequence, minimal amount of work done on your part.
Continous communication during our collaboration.

Your Next Steps

You already have the content. You have the expertise. All you’re missing is the framework to transform them into lead-generating assets.

Let’s have a conversation about your content. No pitches. No pressure. Just a clear path to turning your existing resources into your most powerful lead generation tool.

Request a brainstorm (15 minutes that could transform your entire lead generation strategy)

How to find what to write about in your educational email course (that people actually want)

Before diving into metrics and analysis, let’s understand what makes people engage with your content. Your digital presence leaves clues about what your audience truly wants – beyond just what they say they want. Finding the topic to write about your educational email course has more to do with your positioning rather than a random subject you’re knowledgeable about. The topic is about your target audience’s active interest and looking solutions to or are unaware about....

What types of educational email courses exist for maximum engagement?

Generally speaking there are more than 10 types for educational email courses (EECs). Types in are what the define the overall content to be delivered based on a given topic. It will also determine formatting and a sort of rate of revelation to your content. I will start with the top 5 most effective and as a bonus provide an additional list. So why top 5 types? The first 5 are likely the ones that will have broad appeal to most of people’s audiences....

Where do educational email courses work best?

This is a trick question as there is no one correct answer. The answer, like most things, is it depends. It depends on your industry, positioning, business maturity but most important your goals. A well established business may care less about educating the masses about their industry and care more about educating those keen on a solution. Getting as many leads as possible takes a backseat as it’s less impactful than finding your perfect client....

People don’t care about the solution unless they understand the problem

You land on someone’s random webpage, scan up and down for a bit and leave with confusion. Did it look beautiful? Sure. Maybe it does. But does anyone understand why they need it? A common annoyance for business owners is getting too close to their own business where outside perspective is lost. Even a beautiful one-of-a-kind DaVinci will look terrible should you stand too close. But take a few steps back and the picture opens up....